Cohesity announced updates to its Aspire Global Partner Programme. The changes expand rebates for partners that collaborate on customer opportunities, introduce specialisations (with Professional Services Specialisation as the first), and streamline training requirements in select regions and tiers.
The changes, which took effect August 1 concurrent with Cohesity’s new fiscal year, make Aspire easier to navigate and more closely aligned with how partners are building services-led, recurring-revenue businesses. It also reflects a broader shift in the channel as partners deepen their security-related services, customer outcomes, and recurring revenue models. Recent channel research points to widespread partner programme changes across the industry, while partners continue to cite complexity as a barrier to growth. Cohesity developed the most recent Aspire updates based on direct partner feedback on how they sell, deliver, and support data security outcomes.
Commenting on the programme, Hassan Aoun, Senior Channel Director, International Emerging Region at Cohesity said: “Partners told us they need a programme that recognises the full value they bring to customers, from identifying opportunities through to delivering and scaling services. That is exactly what we have built into the latest Aspire updates. By simplifying the programme, expanding incentives and introducing new specialisations, we are giving partners clearer opportunities to differentiate, grow their services practices and deliver stronger security outcomes for customers.”
Updated incentives. Opportunity rebates now extend to teamed deals as well as partner-sourced opportunities, while continued rewards for new and expansion business remain available through a greatly simplified deal registration process. Sales rep SPIF requirements no longer require training completion as a prerequisite, making it easier to qualify and earn. Growth performance rebates are moving to simpler, annualised tools with predictable payout levels, and renewal incumbency rules giving partners a clear, consistent price advantage when they renew customers on time. Cohesity is also significantly increasing partner rebates for solutions in data security and data insights.
A new services credential. Cohesity is introducing Specialisations, a new partner credential within Aspire that recognises deeper expertise in specific practice areas. Professional Services is the first Specialisation available, and partners who earn it will receive support from a dedicated professional services delivery desk, preferred rates on teamed engagements, and technical content designed to accelerate deployments. Additional Specialisations, including technical support delivery and cyber resilience, are planned for later in the programme year.
Simplified enablement. Cohesity is reducing training and certification requirements for selected regions and tiers and adding guided learning paths that move partners from individual courses to full certification. The goal is to shorten the time between joining Aspire and being ready to sell, while preserving the technical enablement partners need to support customer deployments.
A single partner view. Cohesity has also added a new dashboard to the Cohesity partner portal, giving partners visibility for the first time into training, certifications, and billing requirements in a single view. This expands the existing centralised view partners have today around all Cohesity incentives through the Manage My Business partner portal.
“The Cohesity Aspire Partner Programme, has unlocked access to training, certification, and joint go-to-market support as we scale our joint offerings across our customer base,” said Andrew Hanna, CEO, ZainTECH. ” Through this partnership with Cohesity, we are strengthening our ability to deliver enterprise-grade cyber resilience services that combine immutable protection, sovereign-ready operations, and recoverability frameworks designed for regulated and always-on enterprise environments.”
The updated Aspire Global Partner Programme took effect on August 1, 2026, aligned to start with the Cohesity fiscal year 2027. Partners can learn more by contacting their Cohesity Channel Development Manager or authorised distributor, or by visiting https://www.cohesity.com/partners/.
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