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e& UAE takes the lead as the Strongest Brand in the Middle East

by CXO Staff
May 1, 2024
in News

e& UAE ranked no.1 as the strongest telecom brand globally with a AAA rating

etisalat by e& launches white paper on UAE’s transition to 5G-Advanced and commitment to global standards

e& topped the ranking of the Brand Finance Middle East 150 and Brand Finance UAE 50 reports for 2024 as the fastest-growing technology brand in the Middle East.

In addition to its investments in emerging technologies, e& has successfully diversified its investment portfolio into new markets through strategic acquisitions as it transforms from a telco into a global technology group. Today, e& is the fastest-growing technology brand in the Middle East, with an increase of 52 per cent in brand value year-on-year.

e& UAE – Strongest Brand in the Middle East

For the fourth consecutive year, e& UAE maintained its leading position as the strongest brand in all sectors in the Middle East and Africa, as well as the Strongest Telecom Brand in the World, with a BSI score of 89.4 out of 100, resulting in a AAA rating.

Tags: Brand Finance Middle easte& UAE
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