e& topped the ranking of the Brand Finance Middle East 150 and Brand Finance UAE 50 reports for 2024 as the fastest-growing technology brand in the Middle East.
In addition to its investments in emerging technologies, e& has successfully diversified its investment portfolio into new markets through strategic acquisitions as it transforms from a telco into a global technology group. Today, e& is the fastest-growing technology brand in the Middle East, with an increase of 52 per cent in brand value year-on-year.
e& UAE – Strongest Brand in the Middle East
For the fourth consecutive year, e& UAE maintained its leading position as the strongest brand in all sectors in the Middle East and Africa, as well as the Strongest Telecom Brand in the World, with a BSI score of 89.4 out of 100, resulting in a AAA rating.
