Fadi Pharaon has been named as the upcoming Senior Vice President and Head of Market Area Middle East & Africa at Ericsson.
Under his new role, he will also be a member of Ericsson’s Executive Team, reporting to the CEO.
Pharaon currently holds the position as Vice President, Networks and Managed Services within Ericsson’s Market Area Europe & Latin America.
Börje Ekholm, President and CEO of Ericsson, said, “With the introduction of 5G we are at an exciting time in the industry. Our customer relationships are key to build a strong company position in the market for this next phase of industry development. Fadi has the right background, experience and capabilities to lead this work in this Market Area and I am very pleased to see him stepping up to this role”.
With more than 21 years of experience at Ericsson Fadi Pharaon has had several management positions with sales responsibilities in markets across Asia, Europe, Middle East, and Latin America.
“The mobile industry is transforming countries and industries and with 5G becoming a reality, we will see new business opportunities and innovations across our markets,” said Pharoan. “I really look forward to taking on this exciting new role in Market Area Middle East & Africa and work together with both the team in the Market Area as well as the Executive Team. Our abilities to work closely with our customers in our market areas are key to leveraging our technology leadership in 5G.”
As a member of Ericsson’s Executive Leadership Team Fadi Pharaon succeeds Rafiah Ibrahim as of 1st September 2019.
Ibrahim will leave her position as Senior Vice President and Head of Market Area Middle East & Africa effective 31st August 2019 and will take on a role as advisor to CEO Börje Ekholm.
