Etisalat Completes Cybersecurity Specialist Firm Help AG Acquisition

The deal creates the region’s strongest cybersecurity company and firmly positions Etisalat as a key enabler of secure and effective digital transformation for MEA businesses.

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Etisalat has completed the acquisition of Help AG, a privately held regional company specialising in the delivery of cybersecurity solutions and services.

Prompted by a clear synergy, this acquisition sees the integration of the cybersecurity capabilities of both companies to create the region’s strongest cybersecurity unit augmenting Etisalat Digital’s portfolio of digital security services.

This development enables Etisalat Digital established lines of business – comprising the Cloud, Internet of Things (IoT), Artificial Intelligence, Big Data and Analytics – to become more robust and resilient against modern day cyber threats. With its business and technological leadership and flexible business models, the company is uniquely positioned to create added value for its customers and business partners.

Salvador Anglada, Group Chief Business Officer, Etisalat said, “Help AG has established itself as the region’s trusted security advisor. With cybersecurity playing a fundamental role in all aspects of digital business today, this acquisition fits perfectly into our strategy of being a key enabler of secure, seamless and effective digital transformation for our customers. We have full trust and confidence that Help AG’s leadership will effectively add value to our security portfolio and amplify the cyber security capabilities of our clients.”

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