Etisalat launches Future Now at Gitex

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Etisalat Digital has introduced its innovation programme, Future Now, at GITEX Future Stars 2018.

Future Now introduces new ways of  collaborating with startups, IoT developers, government entities, enterprises, and their end users. Future Now has four key pillars: Scale-ups program, a Co-creation Lab, an IoT partner ecosystem and an Innovation Center.

Francisco Salcedo, SVP, Etisalat Digital, said: “The future is taking shape from our actions today, and we believe that the best way forward is to collaborate and innovate in the way we work with our partners and clients. ‘Future Now’ by Etisalat Digital will open doors for these collaborations to happen, and with Etisalat’s digital platforms and wide reach, we are committed to supporting innovators to bring their disruptive technologies to reality.”

The Scale-ups program of Future Now opens doors to tech startups and companies from across the globe to accelerate their business in the UAE and partner with Etisalat to bring new solutions to the market. Start-ups will get access to workshops and mentorship sessions, opportunities in the UAE market, in addition to co-working spaces where they can work closely with key stakeholders from Etisalat.

The Future Now Co-creation Lab enables customers to “co-construct” feasible and viable solutions using a sharpened design thinking process and human centered approach to generate fresh ideas for solving complex problems to enhance business results.

Future Now also includes an IoT partnerships ecosystem, where it invites developers and innovators ranging from IoT companies to talented university students, to build, test, and integrate their applications utilizing Etisalat digital solutions and platforms. With developers being part of Etisalat’s IoT ecosystem, they will have access to hands-on IoT workshops, hackathons, and events.

The fourth pillar is Etisalat’s state of-the-art Innovation Center, showcasing its latest technology breakthroughs allowing customers to experience how Etisalat Digital can transform their businesses.




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