Extreme Networks Kicks Off Middle Eastern Cloud NOW Roadshow

Extreme Networks has successfully commenced its inaugural Extreme Cloud NOW roadshow in the Middle East, with the first event held in Dubai. The debut event focused on helping end-customers and channel partners unlock the potential of cloud technologies by giving attendees direct access to Extreme’s new product innovations, solution demos, top EMEA and META executives, and its sales strategy.

As one of the key areas of digital transformation investment in the Middle East, the roadshow event was firmly focused on discussing the potential of cloud technologies. Through a series of presentations by Extreme’s top systems engineers, attendees were given insights into how the vendor’s solutions, such as ExtremeCloud IQ, leverage machine learning and artificial intelligence to provide enterprises with insights, as well as complete visibility, control, and automation of their entire network.

Maan Al-Shakarchi, Regional Director for Middle East, Turkey, and Africa, Extreme Networks, said, “The response to our event has been overwhelmingly positive, confirming that Extreme is indeed addressing key pain points customers face on their digital transformation journeys. Cloud-fueled digital transformation projects are no longer the sole responsibility of IT departments. Instead, businesses need to adjust their digital strategies as a cross-organisational effort in order to meet modern customer demands. The use cases we demonstrated highlight that Extreme isn’t just simplifying the control and management of networks, but also empowering businesses to tap into the wealth of incredibly valuable actionable insights and analytics that they can gain from their networks.”

The company also showcased its recently launched Extreme Retail Select platform, demonstrating its ability to remove the cost and complexity associated with selecting, buying, building, deploying, and managing network services at retail locations. The live demos highlighted how the solution enables customers to automate new store setups, maximise operational efficiencies, and deliver consistent services and experiences at scale.

With a large number of channel partners in attendance, Extreme used the inaugural ExtremeCloud NOW event as an opportunity to highlight its commitment to its partners and outline its channel strategy for the year ahead.

The next leg of the ExtremeCloud NOW roadshow will take place in Saudi Arabia with the company set to soon announce details of the event in Riyadh.