• About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Privacy Policy
  • Contact us
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CXO50 Oman
    • CXO50
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • All events
  • Digital Magazine
  • GITEX GLOBAL
No Result
View All Result
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CXO50 Oman
    • CXO50
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • All events
  • Digital Magazine
  • GITEX GLOBAL
No Result
View All Result
CXO Insight Middle East
No Result
View All Result

Fujitsu implements SAP HANA at Dubai Refreshment Company

by CXO Staff
February 19, 2019
in News
Fujitsu implements SAP HANA at Dubai Refreshment Company

Fujitsu has successfully implemented SAP HANA for Dubai Refreshment Company (DRC), the sole bottler and distributor for PepsiCo in the region. The project went live in less than five months of commencing implementation with Fujitsu, which will also deliver support services for five years. The migration will enable DRC to make available business reports within seconds, ramping up employee productivity, and easing the delivery  of live data analytics without the need of a data warehouse.

As part of the project, Fujitsu migrated ten SAP applications, in addition to managing the migration from a legacy database to the new environment. This enabled 350 users in five locations to have anytime access to core business functions.

Prior to Fujitsu’s involvement, DRC’s SAP deployment was based on a vendor’s proprietary hardware and operating system, which made operations more complicated. With the new environment implemented by Fujitsu, accurate business dashboards, fed by live data from SAP HANA as the data source, is made available to the management. This frees up time for the IT team to focus on important tasks that add to the organisation’s overall productivity. DRC is also leveraging SAP Fiori to enable sales and delivery drivers to make transactions in real time, rather than coming back to the office to file invoices, giving greater visibility of stock and invoice clearance across the business.

Farid Al-Sabbagh, VP and Managing Director at Fujitsu Middle East, said: “We delivered all the solutions at an extremely competitive price and also provided a number of references specific to the region, demonstrating our expertise in similar deployments. That made it the stand-out choice for this long-term project, which will bring strong operational efficiencies to DRC and enable them to focus on their strategic growth vision to be the region’s leading food and beverage provider.”

Tarek Elsakka  (CEO) of Dubai Refreshment Company, said: “To drive the efficiency of our operations and to fully leverage the potential of big data analytics, we were seeking to migrate our IT infrastructure to SAP HANA. We worked with Fujitsu to implement a solution that meets our business goals and boosts employee productivity.”

Tags: featured2
ShareTweet

Related Posts

Veeam at GITEX 2025: Championing ‘Radical Resilience’ with new data resilience innovations
Future

Axis Communications to unveil next-gen intelligent security technologies at Intersec Dubai 2026

December 19, 2025

The global security landscape is undergoing a profound transformation - shifting rapidly from traditional, reactive surveillance to a new era...

UiPath announces partnership with Snowflake
Business

Dynatrace expands collaboration with Google Cloud

December 19, 2025

Dynatrace announced it has expanded its collaboration with Google Cloud to help empower enterprises and developers to harness the full...

Discussion about this post

Latest Issue

Channel Insights December 2025

Channel Insights December 2025

December 21, 2025
Veeam at GITEX 2025: Championing ‘Radical Resilience’ with new data resilience innovations

Axis Communications to unveil next-gen intelligent security technologies at Intersec Dubai 2026

December 19, 2025
UiPath announces partnership with Snowflake

Dynatrace expands collaboration with Google Cloud

December 19, 2025

The most trusted source of strategic intelligence for IT decision makers in the Middle East.

About

  • About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Contact Us

Policies

  • Privacy Policy
© 2025 – CXO Insight Middle East. All Rights Reserved.
Facebook-f X-twitter Linkedin
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden.

About

  • About Us
  • Site Map
  • Contact Us
  • Career

Policies

  • Help Center
  • Privacy Policy
  • Cookie Setting
  • Term Of Use

Join Our Newsletter

© 2024 – CXO Insight Middle East. All Rights Reserved.

Facebook-f Twitter Youtube Instagram

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Join our mailing list
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
No Result
View All Result
  • News
  • Opinions
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
  • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CX50 Oman
    • CXO50
    • ICT Awards
      • Dubai
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • All events
  • Videos
  • GITEX GLOBAL
  • Digital Magazine

© 2025 - CXO Insight Middle East. All Rights Reserved.