• About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Privacy Policy
  • Contact us
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Webinars
      • AI in Finance
      • The Resilient Enterprise
    • CXO50 Oman
    • CXO50
      • 2026
      • 2025
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
      • 2026
      • 2025
      • 2024
      • 2023
      • 2022
      • 2021
    • Cloud Connect 2025
    • All events
  • Digital Magazine
  • GITEX x AI EVERYTHING
No Result
View All Result
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Webinars
      • AI in Finance
      • The Resilient Enterprise
    • CXO50 Oman
    • CXO50
      • 2026
      • 2025
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
      • 2026
      • 2025
      • 2024
      • 2023
      • 2022
      • 2021
    • Cloud Connect 2025
    • All events
  • Digital Magazine
  • GITEX x AI EVERYTHING
No Result
View All Result
CXO Insight Middle East
No Result
View All Result

MDSap to hit the road to promote digital transformation

by CXO Staff
August 21, 2019
in News
MDSap to hit the road to promote digital transformation

To support the region’s digital transformation, MDSap has announced the launch of ‘Moving Experience’ – a roadshow that presents how digitisation can sharpen business efficiency and productivity.

With MDSap as the Digital sponsor of the initiative, SAP will lead the initiative, which aims at promoting better story-telling to clearly communicate how SAP Platform and Technology solutions can transform businesses.

Traveling across the UAE and Oman to the premises of the customers until September, the ‘Moving Experience’ will provide a credible and bespoke onboarding experience for customers on how SAP technologies can transform their business through compelling demos.

Tony Achkar, Group Managing Director and EVP of MDSap, said, “The Moving Experience is a creative knowledge-sharing initiative that aims to provide customers with a real-world experience of how SAP technology can help them unlock their true potential. We believe that advances in technology must not be confined to board room meetings. We must take the message to the customers and ensure that we engage them with a narrative that demystifies technology and ensures they can understand better, learn more and make informed decisions. The initiative is in line with our commitment to the ‘smart transformation’ plans of the regional governments. We aim to take the ‘Moving Experience’ to new geographies and foster a culture of stronger engagement with our customers.”

Designed to meet the business requirements of customers, the ‘Moving Experience’ is housed in a sleek Peugeot Boxer, custom-fitted with comfortable seating and high-tech screens to display P&T demos on topics like SAP Digital Boardroom, SAP Hana, SAP analytics cloud and SAP profitability and performance management.

The ‘Moving Experience’ vehicle will station at customer sites to give time for the team to communicate SAP Platform and Technology Solutions and all the associated benefits to customers. The vehicle will have a cooler and a fully stocked refreshment area to keep customers comfortable for the duration of their session.

“As UAE Vision 2021 and Oman Vision 2040 drive nationwide digital transformation, public and private sector organisations in both countries need the expertise of local channel partners to run in real-time and enhance competitiveness,” said Sameer Areff Chief Operating Officer, Middle East South, SAP. “MDSap’s Moving Experience is an ideal platform for Emirati and Omani organisations to leverage the latest SAP cloud-based technology innovations to optimise costs, scale up, and transform customer experiences.”

 

 

Tags: featured2MDSapSAP
ShareTweet

Related Posts

Proofpoint urges FIFA World Cup 2026 fans to stay alert
Future

Proofpoint urges FIFA World Cup 2026 fans to stay alert

June 3, 2026

Proofpoint unveiled the results of a study showing that more than one-third (36%) of the official sponsors, suppliers, partners and supporters...

Tenable partners with Anthropic for AI-driven exposure management
Business

Tenable partners with Anthropic for AI-driven exposure management

June 3, 2026

Tenable Holdings announced new AI initiatives with Anthropic to accelerate agentic capabilities across the Tenable One Exposure Management Platform as...

Discussion about this post

Latest Issue

Proofpoint urges FIFA World Cup 2026 fans to stay alert

Proofpoint urges FIFA World Cup 2026 fans to stay alert

June 3, 2026
Tenable partners with Anthropic for AI-driven exposure management

Tenable partners with Anthropic for AI-driven exposure management

June 3, 2026
ESET releases 2026 SMB Cyber Readiness Index

ESET releases 2026 SMB Cyber Readiness Index

June 3, 2026

The most trusted source of strategic intelligence for IT decision makers in the Middle East.

About

  • About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Contact Us

Policies

  • Privacy Policy
© 2025 – CXO Insight Middle East. All Rights Reserved.
Facebook-f X-twitter Linkedin
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden.

About

  • About Us
  • Site Map
  • Contact Us
  • Career

Policies

  • Help Center
  • Privacy Policy
  • Cookie Setting
  • Term Of Use

Join Our Newsletter

© 2024 – CXO Insight Middle East. All Rights Reserved.

Facebook-f Twitter Youtube Instagram

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Join our mailing list
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
No Result
View All Result
  • News
  • Opinions
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
  • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Webinars
    • CX50 Oman
    • CXO50
      • 2026
      • 2025
    • ICT Awards
      • Dubai
      • Saudi Arabia
    • Cyber Strategists Summit
      • 2026
      • 2025
      • 2024
      • 2023
      • 2022
      • 2021
    • Cloud Connect 2025
    • All events
  • Videos
  • GITEX x AI Everything
  • Digital Magazine

© 2025 - CXO Insight Middle East. All Rights Reserved.