Pure Storage Announces New Purity Software

Pure Storage has announced enhancements to its unified storage portfolio, extending its enterprise storage market leadership by expanding into new markets and verticals. The updates to the flagship Purity software for FlashBlade and FlashArray accelerate Windows applications, deliver ransomware protection across file, block and native cloud-based apps, and make hybrid storage for both departmental and data center workloads obsolete with a third generation FlashArray//C all-QLC platform.

Ajay Singh, Chief Product Officer, Pure Storage, said, “Pure is named a leader in the recent Gartner Magic Quadrant for Primary Storage Arrays and positioned highest and farthest in both vectors because we are chipping away at the complexity baked into legacy storage that is simply not designed for the digital age. Our vision for a Modern Data Experience empowers organisations to innovate by providing a dynamic, cloud-based storage experience that is flexible, on-demand, and delivered as code.”

The latest updates, delivered through Pure’s Evergreen subscription model, further the company’s vision for a Modern Data Experience. The key enhancements include upgrades in performance and simplicity as well as ransomware protection and security among several others.

According to the firm, the announcement extends FlashBlade’s industry leadership with new native SMB support. This provides simplicity and multi-dimensional performance for very high throughput and IOPS with low latency to support multiple workloads simultaneously, files of any size, and sequential or random I/O access. Customers can accelerate Windows applications with a rich set of existing data services, including Replication, File System Rollback, and SafeMode Snapshots for rapid ransomware recovery. Validated solutions include healthcare PACS applications and SQL Server Backup at speeds higher than 1TB/min for SQL farms that demand fast backup and recovery.

FlashBlade’s new Cross-Protocol File Security design allows access control interoperability between SMB and NFS users while preserving access control lists for both in addition to complying with federal security mandates.

FlashArray’s scale-up architecture balances performance and capacity, delivering operational file services for VDI, file server consolidation, user home directories, and file sharing. File capabilities in FlashArray enhance the value of inherent features such as deduplication and compression.

FlashBlade and FlashArray are now both strengthened by SafeMode snapshots, delivering a complete portfolio of protection tools to ensure data is always safe and recoverable in seconds. Immutable snapshots and Policy-based Retention protect companies against the risk of lost revenues, ransom payments, and brand damage associated with ransomware attacks.

FlashBlade, the Unified Fast File and Object (UFFO) platform, provides enhanced object security with S3 simple user policies, enabling access control at the user level. Granular, user-level performance monitoring meets a critical requirement for real-time visibility into the most active users and unified APIs/SDK improves the automation experience across FlashBlade, FlashArray, and Pure1 with unified REST APIs and Python SDK.

Only Pure’s subscription services come ready with all-inclusive licensing, allowing customers to adopt new innovations without disruption, downtime, or the requirement to re-buy capacity. As part of the Evergreen Storage subscription model, these new features require no additional licenses or support costs and ensure zero added complexity.

The new features in Purity for FlashArray are available immediately and in Q1 for Purity for FlashBlade.