Liferay has strategically collaborated with Red Sea Global (RSG), the developer behind the regenerative tourism destinations The Red Sea and Amaala in Saudi Arabia, to revamp its digital presence. RSG, in partnership with Liferay, has redefined its web-based customer experiences to an unprecedented scale.
This digital transformation aligns with the Kingdom’s vision for innovation, facilitating efficient end-to-end customer journeys. The enhanced digital experiences are powered by Liferay’s advanced cloud computing solution – Liferay DXP PaaS, showcasing the integration of technology and luxury at The Red Sea destination. The enhanced platform reflects RSG’s unwavering commitment to elevating customer experiences.
Sultan Moraished, Group Chief Cybersecurity, Data, and Business Excellence Officer at RSG, said, “Our digital platform is often the first window for those interested in our ambitious tourism destinations and supporting businesses, whether tourists, prospective partners and employees, or anyone seeking out information.
“Our goal is to set new global standards in responsible development, going above and beyond to not only protect the natural environment, but to enhance it for future generations to come. Our digital platform is key to achieving this, showing how we’re performing against these ambitions and encouraging likeminded organisations to support us in our mission.”
Moussalam Dalati, General Manager, MEA and France, Liferay, emphasized the significance of this collaboration, saying, “Saudi Arabia’s mega projects are poised to blend technology and luxury seamlessly. As organisations worldwide strive to meet growing expectations for seamless experiences and accessible information, these destinations are anticipated to redefine the fundamentals of luxury and innovation. Liferay is committed to lead customers towards this digital era, driven by dynamic and agile experiences while contributing to the realisation of Vision 2030 and positioning Saudi Arabia among the world’s finest.”
Visitors and tourists can visit www.visitredsea.com for valuable trip planning resources, while www.redseaglobal.com provides insights into the driving force behind one of the world’s most ambitious tourism projects.
The modernisation effort aligns with the objectives of the Kingdom’s Vision 2030, emphasizing the role of digitisation in Saudi Arabia’s transformation. It underscores the commitment to enhancing experiences through advanced technologies and prioritises customer journeys in the country’s strategic initiatives. The high-speed platforms, powered by Liferay DXP PaaS, combines a robust content management system (CMS) with a personalisation engine and digital asset management (DAM). It combines cutting-edge, fully secure, and integrated digital services.
