ServiceNow unveils next wave of partner programme transformation with new Specialisations

By CXO Staff On Jan 24, 2024

ServiceNow has unveiled the next wave of partner programme transformation with new specialisations. As part of the revamped ServiceNow partner programme announced in January 2023, the recently developed Partner Specialisations are the next step in the partner programme evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced at the ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specialisations which include Service Operations, Serve the Customer, and Power the Employee.

ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specialisations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specialisations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice.

“Last year at this time, we made a massive commitment to our partner community by completely transforming our partner programme to ensure that partners are front and centre in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specialisations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.”

Obtaining a Specialisation will help partners in three critical areas:

Differentiate among the ecosystem: Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specialisations.
Unlock new revenue opportunities: Each Specialisation addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth.
Earn benefits to grow ServiceNow practices: ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programmes and the ServiceNow Partner Development Fund announced last January.

The programme is launching with three Specialisations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specialisations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specialisations are expected to be launched in 2024. The three Partner Specialisations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024.

For more information on the ServiceNow Partner Specialisations visit here.

ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here.