Sitecore Named a Leader in Customer Data Platforms for Front Office users
Sitecore has been positioned as a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office users 2021-2022 Vendor Assessment (doc #US47524621, Dec. 2021). The document compares the functional capabilities and go-to-market strategies of 12 CDP vendors that primarily serve users in front-office functions such as marketing, customer experience, loyalty, support, services, and sales, identifying strengths and challenges for each.
IDC cites Sitecore’s key strengths in security, innovation and data management in the document. According to the report, “Customers in large enterprises that need global solutions, services, and support should consider Sitecore a strong choice, especially those in travel and hospitality, banking and payments, media and advertising, retail, and telecom industries.”
“Helping Sitecore’s customers drive meaningful relationships with their customers – and in doing so, turning them into loyal fans – is at the heart of everything we do,” said CEO Steve Tzikakis. “We are particularly proud that IDC notes our focus on innovation. Whether organic or inorganic, this is key as we continue to evolve our platform to meet the needs of our customers.”