Swisslog delivers robot-based warehouse system for Axiom Telecom

Swisslog automation solutions enable Axiom Telecom to reduce total cost ownership, fulfil a greater number of deliveries and adapt to seasonal peaks.

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(L-R) Alain Kaddoum, General Manager, Swisslog Middle East with Guy Dunkerley, Group Supply Chain Director, Axiom Telecom
(L-R) Alain Kaddoum, GM, Swisslog Middle East and Guy Dunkerley, Group Supply Chain Director, Axiom Telecom

Global warehouse automation specialist, Swisslog, has announced at Materials Handling Middle East (MHME), the region’s dedicated trade show for warehousing, intralogistics and supply chain solutions, that it has completed a major project for the regional telecom distributor for handsets and accessories, Axiom Telecom (Axiom), for the design and implementation of a new Dubai-based automated warehouse facility with AutoStore.

Regional retailer and distributor Axiom has more than 5,000 points of sale and 2,000 employees across the United Arab Emirates and Saudi Arabia. It is the retailer and distributor of many of the world’s leading technology brands in the telecom industry, and is expanding into new verticals on the basis of its unique market reach and operational excellence. With a high volume of daily orders delivered across multiple channels and a demanding customer base, Axiom is expected to provide speed, accuracy, and a competitive service to ensure its future in the face of increased competition.

The move to a new facility was part of Axiom’s overall vision to continue to meet the changing customer demands, while driving down Cost Per Unit. In reviewing its options, Axiom selected Swisslog’s AutoStore solution to deliver a higher level of automation compared to its conventional warehousing system. The solution deployed was designed to fulfill Axiom’s requirement of 25,000 deliveries and provided a compelling total cost of ownership.

The new warehouse located at Dubai Silicon Oasis (DSO) includes a range of pioneering distribution solutions that will give Axiom enhanced operational flexibility and efficiency with less manpower.

The Swisslog AutoStore solution consists of an automated storage and picking system AutoStore, motorized lights goods conveyor QuickMove and SynQ Warehouse Management Software. AutoStore is an innovative automated material handling solution that uses robots on top of an aluminium grid system to store and locate goods, efficiently delivering them to pick stations for processing, according to the company.

For Axiom, the AutoStore system will consist of nine robots and five picking stations, providing storage space for 12,500 bins. Ten gravity shipping lanes ensure efficient order consolidation for both store and home delivery.

Alain Kaddoum, General Manager, Swisslog Middle East, said the firm is proud to work with Axiom to optimise space storage and speed up the order handling and dispatch for their e-commerce and retail operations. This completion of Axiom’s new facility confirms Swisslog’s leading position in logistics automation and increases Swisslog’s footprint in the region to more than a dozen of major automated projects in just four years.

Kaddoum said, “Swisslog is uniquely well-placed to deliver the technology convergence and deep integration necessary to facilitate omni-channel, multi-modal movements across the supply chain — of which warehousing is a critical component. The recent installation is a testament to our dedication to innovation and has helped Axiom deliver an efficient and accurate service for its customers.”


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