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HP Inc’s cartridge-free printer now available in the UAE

HP Inc. has launched the world’s first cartridge-free printer – the HP Neverstop Laser, in the UAE.

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HP Inc. has launched the world’s first cartridge-free printer – the HP Neverstop Laser, in the UAE.

Designed specifically for small and medium business (SMB) owners, the launch of the printer saw close to 200 entrepreneurs and business owners gather at The Atlantis to discuss market opportunities, challenges on starting up and insights on their success.

The event included attendance from Peter Oganesean, Managing Director of HP Inc. UAE and East Africa, Tony Bssat, Category Head of Printing Business Unit of HP Inc. Middle East, KSA and East Africa and other executives from the HP leadership team. Notable entrepreneur and business owner Ronaldo Mouchawar, Vice President, Amazon MENA, and co-founder, Souq.com, also joined the launch to lead discussions about his journey of scaling up in the SMB industry.

The Neverstop Laser is a groundbreaking, rapid reload laser printer that enables efficiencies for entrepreneurs who don’t want to waste time on interruptions. With a first of its kind toner supply system that allows users to replace the toner in seconds, HP Neverstop Laser ensures small business owners can stay in their business flow while getting the most value from their printer.

Peter Oganesean, Managing Director of HP Inc. UAE and East Africa said, “Market reports estimate employment potential for small and medium sized enterprises in the GCC to touch 22 million, with the sector valued to be worth $920 billion by 2023. This offers a huge opportunity to cater to an audience that demand hassle free products to increase efficiency. In line with this, we developed the Neverstop Laser printer to reduce common interruptions thus giving entrepreneurs and SMBs a chance to focus on running a seamless business operation.”

He added, “SMBs form the backbone of the UAE economy, comprising of 86 percent of the total private sector workforce and more than 60% of the country’s current GDP. Our ambition is to fulfil our customers demand for low cost per page and the number of pages they print. That is why we’re extremely proud to introduce this game-changing technology to the UAE and play a role in the growth of the SMB sector.”

Tony Bssat, Category Head of Printing Business Unit at HP Inc. Middle East, said, “Besides meeting customer demands, another aspect that is extremely important to us is sustainability. This remains at the core of what we do and is reflected in the Neverstop Laser design which is made with more than 25 percent recycled plastic while the toner reload kit is made of 75 percent recycled plastic,” he added.

The HP Neverstop Laser printer is powered with several features. Users can print up to 10 times more pages with up to 5,000 pages right out of the box with virtually no interruptions-perfect for high-volume printing. A revolutionary supply system allows users quickly and easily reload toner levels in 15-seconds without making a mess and is hassle free with the HP Reload kit – allowing entrepreneurs to get back to their businesses quickly. Customers can get original HP quality printing for a cost per page competitive with imitation cartridges, with up to 80 percent cost savings on HP original toner

Additionally, users can easily scan and print through the firm’s mobile print app, HP Smart App.

The HP Neverstop Laser printer is now available in the UAE for AED 1,149, including VAT.

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