Tech meets sustainability: Ericsson ‘Connected Recycling’ goes live in the Saudi Arabia

Ericsson, in collaboration with IoT Squared, Alshaya Group, and Tetra Pak, has officially launched Connected Recycling in Saudi Arabia. Sophia Fahlen, Head of IU Ericsson Connected Recycling; Seneca Cottom, Head of Sustainability, Alshaya Group; and Marcelo Piva, Regional Sustainability Director, Tetra Pak, highlight how the initiative aims to reduce waste volume and leverage technology to identify waste streams and develop sustainable recycling solutions