The Middle East is perched on the edge of a digital renaissance. IDC forecasts that investment in digital transformation across the region will hit $74 billion by 2026, with AI, hybrid cloud, and edge technologies leading the surge. For enterprises and governments, the challenge is no longer deciding whether to modernise but figuring out how to do it at scale, securely, and sustainably.
In this environment, partnerships are becoming the scaffolding on which transformation is built. Among them, the collaboration between HPE Networking and Alpha Data stands out – not just for its longevity, but for the way it has grown from a traditional vendor-reseller tie into a true solutions alliance that fuses global innovation with local execution.
From products to outcomes
Alpha Data today positions itself as one of the leading digital transformation providers and systems integrators in the Middle East. Its portfolio spans AI, mobility, security, Internet of Things, big data, and cloud solutions. In parallel, its enterprise computing group delivers servers, storage, security solutions, managed services, and integration capabilities across sectors in the UAE. Underpinning all of this is a team of highly certified professionals, many boasting over a decade of domain experience.
HPE Networking brings a wealth of expertise to the region, combining the proven capabilities of the legacy HPE Aruba Networking portfolio with the innovations of Juniper Networks, following its recent acquisition. Its comprehensive offerings—spanning wired and wireless networking, network security, SD-WAN, AI-powered analytics, and edge-to-cloud solutions—empower organisations to build secure, scalable, and intelligent networks.
Its regional teams combine global R&D capabilities with deep knowledge of local market dynamics, helping enterprises in the UAE and wider Middle East translate innovative technologies into tangible business outcomes.
That breadth of capabilities and depth of expertise gives the HPE Networking–Alpha Data partnership something rare in the region: the ability to move beyond selling components, toward delivering complete, outcome-oriented transformation.
Over time, the relationship has matured in lockstep with the market. As the Gulf’s digital ambitions grew, so did the expectations on both sides of the partnership—to respond faster, to integrate more deeply, and to translate technologies into tangible outcomes for clients. Fayez Ibbini, CEO of Alpha Data, reflect on this journey, noting how the relationship has gone beyond its original scope. “Our partnership with HPE Networking has grown from product delivery to a full solutions alliance, combining their global innovation with our local expertise,” he says. “Together, we deliver tailored, secure, and scalable digital transformation solutions that set us apart in the UAE and Middle East.”
From HPE Networking’s perspective, this evolution has been defined by how Alpha Data adapts and contextualises technology for customers. Ahmed Elsayed, Channel Sales Lead, Middle East & Africa, HPE Networking, says, “What makes this partnership unique is how seamlessly Alpha Data takes our portfolio and localises it for customer needs. Their market understanding and execution amplify the value of our innovations.”
The result is a partnership where one side brings cutting-edge technology and the other ensures that it is implemented with ground-level intelligence – tailored, supported, and constantly adapted to anticipate what customers in the region need next.
Scaling AI, cloud, and edge with security at the core
As workloads become more demanding and distributed, the network ceases to be just a connectivity fabric, it becomes a performance enabler. Therefore, these capabilities are increasingly essential in an era of AI, cloud, and edge convergence. Elsayed underscores the stakes: “AI workloads are the most demanding we’ve seen in decades. Their success depends on network performance, scalability, and security. Working with Alpha Data and leveraging HPE Networking solutions ensures customers in the region have the right blend of advanced technologies and local expertise to unlock the potential of AI-driven infrastructure and hybrid cloud.”
Ibbini is quick to stress that innovation cannot come at the expense of resilience, emphasising that scalability and security must be built in from the start. “By working together, Alpha Data and HPE Networking make it easier for organisations to embrace AI, hybrid cloud, and edge technologies without compromise. We deliver solutions that are not only fast and scalable but also secure—helping businesses transform confidently and sustainably.”
In a region where digital strategies often collide with regulatory constraints, legacy systems, or cultural particularities, this balance is critical.
Where global innovation meets local execution
The local edge that Alpha Data brings, becomes a compelling differentiator. Its wide-ranging networking environment, local relationships, and knowledge of regional dynamics allow it to translate global innovation into business-ready solutions. “Alpha Data brings deep local expertise, strong relationships, and on-the-ground support that amplify HPE Networking’s technology for the UAE and Middle East,” says Ibbini. “We turn global innovation into practical, tailored solutions that help local businesses achieve real impact.” Without such localisation, even the most advanced technologies can risk becoming underutilised.
From HPE Networking’s perspective, that local bridge is what ensures that global R&D investments deliver in-market results. “The HPE Aruba Networking portfolio is global in scope, but customer needs are local. Partnering with Alpha Data enables us to bridge this gap. Their market knowledge ensures our solutions are not only innovative but also relevant and outcome-driven for regional customers,” Elsayed says.
All of this will be on display at GITEX 2025, where the two companies plan to showcase the future of enterprise IT in the region. On HPE’s stand, visitors will see the intersection of AI, Networking, and Hybrid Cloud, highlighting both “AI for Networking” and “Networking for AI” innovations, as well as hybrid cloud architectures designed for both flexibility and security.
Alpha Data will bring those demonstrations to life with real-world use cases, enabling customers to see how the technologies apply in actual environments. “At GITEX, we’re showing what the future of enterprise IT looks like when global innovation meets local execution. It’s not about technology for technology’s sake—it’s about delivering measurable business outcomes,” says Ibbini.
A model for regional transformation
In many ways, the HPE Networking–Alpha Data partnership mirrors the broader transformation story of the Middle East: a convergence of global vision and local insight, of ambition and pragmatism. As digital adoption accelerates, their partnership is positioned not just to ride the wave, but to steer it –demonstrating that in this region, collaboration between technology innovators and locally rooted integrators may be one of the most sustainable drivers of change.
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