Channel Insights

Ossama Eldeeb, senior director, Partner Organisation, VMware, South EMEA (France, Iberia, Italy, METNA & SSA, explores how channel partners can successfully assist customers address…
Read More...

Mohamed Hoteit, sales manager, Eastern Gulf, Axis Communications, delves into the building blocks of a successful business partnership.
Read More...

Achieving sustainability and net zero goals have become more than just checking the boxes today. Customers are increasingly investing in the idea of a circular economy and demanding…
Read More...

TEXUB, a B2B marketplace headquartered in Dubai, offers a digital ecosystem for global IT and mobility trade. Suchit Kumar, CEO of TEXUB, explains why the company’s business model will…
Read More...

Bashar Bashaireh, managing director, Middle East & Turkey, Cloudflare, aims to build and empower talent to continue the company’s growth journey in the region.
Read More...

Sakkeer Hussain, director, Sales and Marketing, D-Link Middle East, talks partner strategy, key milestones, and all things channel in this detailed interview.
Read More...

Adam Tarbox, vice president channel sales EMEA at Nutanix, urges partners to commit to expanding on skill sets to optimise opportunities around new technologies.
Read More...

Alaa Bawab, General Manager, Lenovo Infrastructure Solutions Group, Middle East and Africa, details the company’s recently launched global partner framework – Lenovo 360 – and reveals…
Read More...


Read More...

Speaking to contributing editor Janees Reghelini, Sherifa Hady, Vice President Channel for Europe, Middle East and Africa at Aruba, a Hewlett Packard Enterprise company, shares how…
Read More...