At GITEX Global 2025, du will reinforce its role at the forefront of the UAE’s digital transformation by showcasing its evolution from a telecom and digital services provider into the UAE’s Strategic AI Partner. The company’s participation underscores its commitment to making AI adoption practical, secure, and immediately impactful for both enterprises and government entities.
Under the theme “AI’s not just the future. With us, it shapes your next step today,” du will demonstrate how artificial intelligence is already being integrated across critical sectors to drive measurable outcomes. The company plans to showcase live AI-powered use cases and intelligent infrastructure, developed in collaboration with global technology partners, to illustrate how AI is transforming decision-making, service delivery, and operational efficiency across industries.
“Our main focus at GITEX Global 2025 will be positioning du as the UAE’s AI Strategic Partner,” said Fahad Al Hassawi, CEO at du. “While the market remains saturated with AI promises, we’ll demonstrate that we’re already delivering practical AI solutions today.”
According to Al Hassawi, du’s showcase will highlight the company’s role as a digital backbone provider through its investments in 5G, cloud, intelligent connectivity, and cybersecurity, all of which are essential enablers of scalable and trustworthy AI.
He added that CIOs and technology leaders should focus on the shift from AI hype to AI reality. “Organisations are no longer content with theoretical discussions about AI’s potential,” he said. “They’re looking for partners who can help them turn concepts into tangible outcomes — solutions that are secure, compliant, and deliver immediate business value.”
Through its GITEX presence, du aims to demonstrate that AI transformation is already underway in the UAE — and with the right infrastructure and partnerships, businesses can take confident steps toward an AI-driven future today.
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