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Milestone Systems acquires brighter AI, adding state-of-the-art anonymisation technology

by CXO Staff
April 18, 2025
in Future, News, Tech

Milestone Systems recently acquired state-of-the-art anonymisation technology brighter AI

Milestone Systems acquires brighter AI, adding state-of-the-art anonymisation technology

Milestone Systems recently acquired state-of-the-art anonymisation technology brighter AI, opening up a range of new opportunities for video technology with anonymisation capabilities and privacy enhancement, which protects data and enables full data privacy. The addition of brighter AI significantly strengthens Milestone’s offerings for video management software, video surveillance as a service and video analytics and fuels the company’s ongoing growth journey in and beyond security. Additionally, brighter AI’s anonymisation technology serves as a cornerstone of the recently announced data library and AI model training tool Project Hafnia.

Louise Bou Rached, Director – Middle East, Turkey and Africa, Milestone Systems
Louise Bou Rached, Director – Middle East, Turkey and Africa, Milestone Systems

The advances of artificial intelligence raise concerns around data privacy across the world. One of the biggest challenges in developing AI solutions is finding and accessing sufficient data that can be used. Without data, there are no AI models to train, which are essential for existing AI technologies such as ChatGPT and Copilot. This challenge is particularly significant in video data, where it is even more difficult to find data that does not contain sensitive personal information. The solution lies within regulatory-compliant data and this is exactly what brighter AI’s anonymisation technology brings.The privacy-by-design tool developed by brighter AI further solidifies Milestone’s position as a leading Responsible Technology company. Combining two European tech leaders with a focus on taking a responsible approach to AI development will be a significant contribution to global AI and tech landscape.

“brighter AI is a perfect match for Milestone. Their proven technology is top-notch and will give us a wider offering to existing and future technology partners and customers. The anonymisation tool for video technology will also enhance our focus on responsible technology. Even more important, our two company cultures are highly compatible. Having known brighter AI for a while, as we have an established collaboration on Project Hafnia, I have complete faith that this will be a great benefit for all. I am indeed very pleased to welcome our new colleagues to Milestone,” says Thomas Jensen, CEO of Milestone.

“The acquisition of brighter AI sheds light on Milestone’s vision of being a responsible video technology company, we understand how important privacy of data becomes when it comes to AI. Anonymisation solutions will become a core pillar of our Project Hafnia platform that is set to redefine how compliant, high-quality video data is used to train AI. Secure, ethical, and transformative visual AI is Milestone’s commitment to upholding the highest standards of privacy with video technology” says Louise Bou Rached, Director – Middle East, Turkey and Africa, Milestone Systems

Founded in 2017 by Marian and Patrick Kern, brighter AI serves companies across various sectors and is the leading anonymisation solution for video data based on artificial intelligence. For the solution Deep Natural Anonymisation, which automatically detects a personal identifier such as a face and generates a synthetic replacement, brighter AI was named “Europe’s Hottest AI Startup” by Nvidia.

Tags: anonymisation technologybrighter AIMilestone Systems
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