At GITEX Global 2025, Salesforce announced it is set to launch Slack data residency in the United Arab Emirates (UAE), giving organisations in the country the ability to use the agentic operating system for work while retaining all data within the UAE’s borders.
The announcement is part of Salesforce’s continued investment in the Middle East, reinforcing the company’s commitment to the region and further aligning with the UAE’s vision to serve as a model for digital transformation, innovation, and excellence.
“By combining a modern, agentic work platform like Slack with full data residency in the UAE, we’re empowering both public and private sector organisations to innovate confidently,” said Mohammed Alkhotani, SVP and GM, Salesforce Middle East. “This commitment to localisation not only meets the country’s data sovereignty requirements but also enables entities to leverage world-class tools for real-time communication, and efficiency, while driving the UAE’s digital ambitions forward.”
Slack allows humans and AI agents to work together, using natural language, and
the news follows Salesforce’s recent announcement that it is giving partners and developers the tools to securely connect AI with rich customer-owned conversational data in Slack as part of the next evolution of the platform. Slack provides secure, flexible, agent-ready access to conversational data through its real-time search API, enabling agents to move beyond generic responses to deliver context-aware, user-specific conversations that are far more relevant, accurate, and useful
Road to the Agentic Enterprise
At GITEX Global in Dubai, Salesforce is demonstrating how organisations can harness intelligent automation and digital labour to drive competitive advantage and transform their operations, becoming ‘Agentic Enterprises’.
Salesforce has also announced it is expanding the data, governance, security, and semantics capabilities across the Salesforce Platform — creating a unified foundation where every AI agent operates with the same accuracy, context, and control.
This trusted foundation helps companies move from cautious experimentation to transformative action, scaling AI responsibly across every workflow to power the Agentic Enterprise.
The Trusted AI foundation delivers three core capabilities that make the Agentic Enterprise accurate, explainable, and secure:
- Context and accuracy — ensuring outputs are grounded in unified business data and knowledge.
- Built-in trust, security, and compliance — embedding visibility, control, and enabling compliance into every workflow.
- Open and unified — connecting agents, data, and semantics across ecosystems to avoid lock-in and help ensure consistency.
Learn more about Salesforce at GITEX Global 2025 by visiting the company’s booth in Hall 4, Stand B15.
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