In the Middle East’s dynamic and fiercely competitive IT landscape, effective channel utilisation is no longer an option but necessary for businesses seeking to expand their market influence and achieve scalable growth. Recognising this strategic imperative, vendors exploring opportunities in this region are increasingly focusing on empowering their channel partners.
The advent of digital transformation has amplified the Channel’s significance in response to the evolving IT landscape. This transformation equips channel partners with the means to expand their horizons and introduce innovative solutions and services to their valued clientele. Channel partners are now encouraged to specialise, whether by industry, technology, or business models, to position themselves as trusted advisors to enterprise customers in this thriving region.
Our second edition of The Champions of the Channel Awards acknowledged the ever-evolving dynamics of the regional channel business. Last evening at the awards ceremony, we celebrated the remarkable achievements of key players and the individuals whose contributions have been instrumental in their success.
The evening was dedicated to the exhibition of innovation and excellence within the entire channel ecosystem. The awards symbolised our deep appreciation for the collective effort that fuels our industry’s prosperity where each winner represents a unique narrative of commitment, innovation, and achievement.
Below is the list of winners:
CHANNEL PARTNER AWARDS
Technical Excellence in Distribution Award – AMPConnect
Cybersecurity VAD of the Year Award – Starlink
Best Partner Programme Award – Ingram Micro
Emerging Cybersecurity Distributor Award – FVC
Innovative Solutions Integrator of the Year Award – Syscom Distribution
IT and Network Product Reseller of the Year Award – Grand PCD Group of Companies
Value-Added Reseller Excellence Award – DSR Tech Computer Trading
Innovation in Reselling Award – New Trend
Retail Distribution Excellence Award – Trigon
Channel Partner Empowerment Award – Bulwark Technologies
Data Solutions Distributor of the Year Award – StorIT
Strategic Partnership Pioneer Award – emt Distribution
Innovative Cybersecurity Distributor Award – Spire Solutions
Outstanding Partner Support Award – Logicom
IT Training Provider of the Year Award – Spectrum Networks
Cybersecurity Portfolio Excellence Award – Exclusive Networks
Disruptive Channel Marketing Award – Redington
Excellence in Managed IT Services Award – Real Secure IT Infrastructure
Cyber Resilience Partner of the Year Award – Securetech
System Integrator of the Year Award – Visiontech Systems International
IT Solutions Provider of the Year Award – Elitser
Digital Transformation Partner of the Year Award – Cloud Box Technologies
Excellence in IT Project Delivery Award – Teksalah
CHANNEL MARKETING INNOVATOR AWARDS
Mayja Mary Varghese from AMPConnect
Sonali Basu from Bulwark Technologies
Reshma Yesodaran from emt Distribution
Akshat Gaur from Exclusive Networks
Francea Lobo from Finesse
Riju Jose from Spectrum Networks
Domini Somoza from MDS System Integration
Shaed Khader from Logicom
Kenneth Denis D’Souza from Spire Solutions
Zainab Yusuf from StorIT
Subeesh Sukumaran from Syscom Distribution
Meenakshi Vashisht from Visiontech Systems International
VENDOR AWARDS
Innovative Channel Engagement Award – Checkmarx
Innovative Channel Marketing Award – D-Link Middle East
Channel Partner Enablement Champion Award – Paesller
Channel Growth Acceleration Award – Secureworks
Excellence in Channel Partnership Award – Western Digital
