Dubai-based FinTech Startup Launches ‘Crunch’

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Dubai-based FinTech Startup has announced today the launch of its mobile app ‘Crunch: Personal Finance’; a new personal finance management app that aims to empower individuals to effortlessly manage their money, grow their net worth and achieve financial well-being through a safe and secure platform.

The state-of-the-art platform syncs a user’s financial accounts including bank accounts, credit cards, and loans seamlessly into one place and gives an up-to-the-second view of a user’s earnings and spending. The user can also choose to track accounts manually and input transactions themselves, such as their cash account. By utilising innovative technology such as Artificial Intelligence and Machine Learning to categorise transactions, savings and expenses, it allows them to monitor budgets, view monthly spending, track expenses and set personal financial goals and more.

Husam Aboul Hosn, Founder and CEO, Crunch App. Limited, stated, “Crunch is an innovative tool that empowers individuals with the means to help them make intelligent decisions about their financial well-being. It aims to deconstruct the intimidation behind dealing with finances by doing the heavy lifting on behalf of its users and providing them with the necessary tools to focus on growing their wealth across multiple investments and saving options. We believe that managing your finances should be as effortless as sending a text message: It should be done anywhere, anytime, and with just a few clicks; our focus is to make your financial life easy, accessible, and completely stress-free.”

Crunch begins its global growth plan with an initial UAE focus, with over 15 local and international banks and plans to expand to other countries in the region soon. Offering multi-currency capabilities and customisable alerts, Crunch provides users with all the necessary tools to focus on growing their wealth across multiple investments and saving options. Users can analyse their data with smart insights in a fully customisable dashboard, putting everything they need into one place.

In line with the UAE’s agenda to prioritise financial literacy as set out by the Department of Community Development, Crunch aims to transform how people use their money to achieve greater financial security, as well as educate them about the importance of good personal finance management.

“The UAE is the digital transformation and FinTech hub of the region, and in line with the local government’s vision to boost innovation, Crunch app fits in with people’s modern lifestyles by transforming how they use their money to achieve greater financial security” added Aboul Hosn.

The app offers customisable budgeting tools, insights, and analytics where users can set targets and personalised categories to improve their financial literacy and transform how they use their money. Users will have access to all the information they need to track their spending and savings, enabling them to make more informed, confident choices and stay on track to reach their savings goals and make healthier financial decisions.

Crunch also uses the highest level of bank-grade security such as TLS data encryption and FaceID login to keep data secure, private, encrypted, anonymous, safe, and protected at all times.

The app does not have access to, nor can it store or save users’ banking credentials, and has collaborated with Lean Technologies to ensure users’ security and privacy are assured, in line with banking-grade global financial standards.

Crunch is available for download on both Apple Store and Google Play Store. To learn more about Crunch and its full features you can visit: Crunch App (

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