Strategic Partners

Epson Underscores the Significance of Sustainable Solutions at GITEX

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Epson is putting the spotlight on its extensive portfolio of sustainable solutions for business and smart solutions for the education vertical at the 40th edition of GITEX Technology Week.

Jason McMillan, Sales Director, Epson Middle East, said, “GITEX this year is about being able to show our partners, customers and the regional business community that we are able to meet and be present at a large-scale event like this, in a socially distanced manner and by observing all the security requirements we need to have in this new normal.”

McMillan explained that one of the key requirements that has emerged from the ongoing pandemic is the demand for blending a virtual classroom with a physical one, allowing educators to collaborate effortlessly.

“We are able to achieve this objective through our elaborate range of solutions. We offer connectivity within the product and software suite we provide along with our projection devices and visualizers such as document cameras.”

According to McMillan, the document camera acts as the bridge between the physical and virtual worlds. He said, “The document camera can be used to share a 3D object in the room. Students in a physical classroom will be able to see the object and those in the virtual classroom will also be able to see the same object in as much detail as the physical classroom students. Additionally, the teacher will be able to move the document camera to focus on the classroom if it is required or position it such that it would focus on them as the educators while teaching.”

Thanks to the split screen capability on Epson projectors, one can share a whiteboard as well as an electronic screen simultaneously through Epson’s visual solutions. “This means if you are sharing a Power Point presentation and need to use the whiteboard to explain some of the content in the presentation, it can be done easily. What’s more – virtual users too can connect to the same whiteboard and have the same engagement as the educator in the room,” McMillan explained. “Our visualizers truly help to blend physical and virtual worlds together.”

Epson is also showcasing its range of interactive projectors and display solutions to enable educators to offer immersive remote and collaborative learning at the 5-day show.

“We are also focusing on the sustainability of printing at GITEX 2020. While there is a lot of discussions around paperless strategies, the requirement for a physical document too will continue, considering government regulations, GDPR and things like that. But it will be more towards conscious management of documents and printing only when necessary,” he shared.

McMillan said the emphasis on sustainability will continue for the company as we step into the New Year. “Sustainability is an important topic and is even one of the four pillars of the upcoming Expo.”

Going forward, Epson aims to innovate more around consumer and business printers and expand its Professional AV business and digital transformation solutions among other plans.

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