Etisalat appoints new CEO for UAE operations

Masood M. Sharif Mahmood's appointment marks the company’s relentless efforts to maintain its leading position in digital transformation

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Etisalat Group has named Masood M. Sharif Mahmood as the new Chief Executive Officer for its UAE operations.

Reporting to Etisalat Group CEO, the appointment is part of Etisalat Group’s ongoing and agile transformation strategy that targets diversifying and exploring new growth opportunities, accelerating business development in the digital field, expanding geographical presence and maximising operational efficiency.

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The move also marks the company’s relentless efforts to maintain its leading position in digital transformation and continue providing innovative services and solutions to all customers, while investing in UAE nationals and empowering them.


Eng. Hatem Dowidar, CEO, Etisalat Group, said, “Etisalat is thrilled by the joining of Masood as CEO for Etisalat UAE operations. With his recognised career and strong drive for results, Masood is a true people leader who will focus on growing Etisalat UAE even further through achieving operational efficiency and generating value by organic growth strategies.”


Masood M. Sharif Mahmood, CEO, Etisalat UAE operations, said, “It is a privilege to join Etisalat one of the world’s leading telecom groups and ranked the strongest brand across all categories in Middle East and Africa. This exciting appointment represents a great milestone and a motive to work continuously towards adding value for the services and solutions provided to Etisalat customers, capitalising on our employees’ great talent, passion and capabilities, while realising the overall objectives of the company. Inspired by the continuous support and wise leadership of the UAE, Etisalat will continue deploying the latest innovative technologies to enrich the digital experience of customers and communities, bringing the country to the forefront in global ICT ranking.


With over 20 years of experience, Masood has a proven accomplishment record with vast knowledge in telecom and technology. His expertise in both operational and financial industry led to developing high performing teams, establishing a creative work culture, and setting development strategies that elevated business performance.


Masood currently serves on the boards of Al Yah Satellite Communications Company (Yahsat), the UAE Space Agency, and Etihad Aviation Group.

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