Future-ready retail

How is Landmark reinventing itself for the omnichannel future?

Landmark Group has always invested in customer engagement, as a seamless and fun experience. We are putting in place an Integrated continuous enterprise-wide digital innovation that will further enhance the shopping experience.

Customers today look for ease and convenience in their shopping experience both online and in stores. They expect value along with exceptional service while making a purchase.

Our brands are ensuring that the physical shopping experience is matched by the ease of online shopping. Our planned ‘Stores of the Future’ will aim to provide new and improved in-store experiences with innovative features and customer-friendly layouts.

We are also transforming our mobile and e-commerce channels, as well as supply chain processes for our omnichannel customers. Our objective is to be with the customers regardless of where they shop.

We are also transforming our inventory management to drive an accurate single view inventory along with major enterprise solutions. Our brands, Splash and Max recently rolled out the RFID technology to gain a significantly improved view of its inventory.

Our goal is to provide consistently good experiences and create convenience at every customer touchpoint.

What kind of technologies is your priority to transform customer experience?

 We are driving mobile solutions powered by machine learning, and cloud technologies.  We are adopting a cloud-first strategy by migrating our entire enterprise suite to the cloud. This is fundamental to our digital journey as it will scale up our capacity, and significantly improve the speed in delivering services to our customers.

Our loyalty programme, Shukran, will see a major upgrade to Oracle Loyalty Cloud solutions and will be at the heart of a new 360 integrated view of our customers. We are exploring newer technologies that will allow us to get a better understanding of our customers and their buying patterns.

We are making technology simpler and easier to use for our front-line staff as well. We recently launched the ‘Sahla’ program, which will digitally enable every member of our store teams to provide the best possible experience to our customers.

We are also leveraging technologies like AI, Machine Learning, and IoT to increase efficiencies and gather more data in order to better our services.

How do you plan to boost your supply chain efficiency?

Our focus is to enable our supply chain to improve customer fulfilment as it is key to winning customer loyalty.

We are working to automate every stage of the supply chain process, give a real-time picture of our inventory position, and deliver accurate and timely information.

We aim to digitise our supply chain by transforming our warehouse fulfilment, enhance our last mile delivery capabilities. Our mega distribution centre that will open this year with automation technology, will power up our fulfilment capability in the GCC region.

Home Centre, our home retailer brand, recently launched a fully automated distribution centre in Sudair, Saudi Arabia. At the new facility, we have deployed state-of-the-art technologies and Automated Guided Vehicles (AGV). This has helped us in streamlining the process and increasing efficiency.