In a move set to impact the gaming landscape in the Middle East, GameCentric has unveiled a strategic collaboration with MOONTON Games, the publisher of Mobile Legends: Bang Bang (MLBB). Marking the first of several planned global publisher partnerships, GameCentric is set to catalyse the growth of gaming across the region, marking a pivotal moment in the evolution of gaming culture in the Middle East.
Under this landmark partnership, GameCentric will assume the role of the primary host for MLBB tournaments across pivotal markets, including the United Arab Emirates, Kingdom of Saudi Arabia, and Egypt.
With a focus on delivering unparalleled gaming experiences, GameCentric will leverage its expertise in event management and community engagement to orchestrate dynamic tournaments that captivate players and fans alike. By hosting these tournaments entirely online, GameCentric ensures maximum accessibility and participation for players from diverse backgrounds.
MOONTON Games exemplifies its support for these tournaments through a substantial contribution of 1,325,000 Diamonds (MLBB’s in-game currency). This investment underscores MOONTON Games’ commitment to nurturing the esports ecosystem in the Middle East and providing players with rewarding experiences.
“We are excited to join forces with MOONTON Games to bring MLBB tournaments to the vibrant gaming community in the Middle East,” said Saad Khan, Founder and CEO at GameCentric. “This strategic partnership reflects our shared vision of fostering gaming and delivering value to players, sponsors, and partners.”
Jaime Cruz, Head of Esports (MEA) at MOONTON Games, said: “The MLBB community in the Middle East is experiencing rapid growth, in no small part to the popularity of MLBB as an accessible yet competitive title. Together with GameCentric, we look forward to bringing its thrilling gameplay to even more players in the region.”
This collaboration presents brands with unique opportunities for brand exposure, audience engagement, and strategic partnerships within the burgeoning esports market in the Middle East.
