IBM has announced that it is investing $1 billion to help partners and their customers capture the estimated $1 trillion hybrid cloud market opportunity. IBM reiterated at its recently concluded ‘Middle East Virtual Business Partner Ecosystem Media Roundtable’ that its business partners’ ecosystem is central to the company’s growth strategy.
Over the past year, the company has honed its corporate strategy around two major forces driving change for business—open hybrid cloud and AI— IBM has evolved its relationship with the ecosystem to enable more opportunities for its partners to deliver shared value to customers.
Andy Parkinson, VP, Partner Ecosystem, IBM Middle East and Africa, said, “IBM’s ecosystem is central to our growth strategy. IBM is investing $1 billion to help partners and their customers capture the $1 trillion hybrid cloud market opportunity. Our push to deliver value for our partners includes significant investments and program enhancements geared at driving growth and enabling innovation in the region.”
The tech giant announced that it is simplifying engagements, streamlining go-to-market strategies, and has designed specialised Build, Service and Sell tracks with tailored offers to help speed time to value. It has also recently unveilednew competencies, training to learn market-leading skills, and benefits to cultivate partner success in an increasingly competitive market.
In the Middle East, the company boasts longstanding partnerships with SBM in Saudi Arabia and GBM in the UAE. IBM has also seen an acceleration in its ecosystem, as evidenced by new and expanded partnerships with companies like Ingram Micro and Idea to Life.
Hossam Seif El-Din, GM, IBM Middle East and Pakistan, said, “Now digital transformation is more critical than ever, and we have seen there has been a tremendous increase in client demand for our capabilities and expertise. Harnessing the strength of our partner ecosystem in the region and vast technology portfolio with Red Hat OpenShift, IBM can help drive transformative change for our customers in the Middle East. Customers can modernize, predict, automate, and secure their critical technology infrastructures and platforms. Fostering a growing ecosystem of partners in the region reasserts our customers’ thirst for strong digital foundations.”
