Microsoft is launching new programmes, tools and resources to help partners innovate, grow and differentiate their businesses. The announcement will be made today at Microsoft Inspire, a conference held annually by Microsoft for its partner community in Las Vegas, NV.
Microsoft is announcing enew innovations in Microsoft 365, including a free version of Teams, new intelligent events capabilities, the Workplace Analytics teamwork solution and more. Microsoft also announced new cloud, apps and data technologies including Azure Data Box Disk, Azure Virtual WAN, Azure Firewall and more. The company is excited to see how partners will leverage these new offerings to help customers embrace and innovate in modern workplace and continue to help customers in their journey to the cloud.
In its third quarter, Microsoft noted that Azure revenue grew by 93 percent, with partners driving a considerable portion of that growth. To build on this great momentum, Microsoft is doing two new things to fuel partner growth – leaning in on Marketplaces and enhancing AppSource as the entry point for selling with Microsoft and enhancing go-to-market benefits for partners to help them grow their businesses.
The new marketplace capabilities, available today, include integrated partner-to-partner solutions, private offers, and expanded consulting services. Each of these new capabilities provides partners new ways to get solutions in front of a bigger base of customers and to provide them with a better buying experience. There is no greater priority for Microsoft than connecting partners with customers.
Microsoft is also providing greater flexibility and more opportunities to unlock new benefits that help partners go to market. Starting later this year, partners with competencies will have a choice of benefits packages based on their business focus. Microsoft is expanding core benefits to include access to services that support generating leads, improving lead velocity, and increasing close rates for app or service offerings.
