Smart Link has teamed up with Avaya to accelerate the company’s expansion and the diversification of its digital services portfolio. The two companies signed a Memorandum of Understanding (MoU) during GITEX Technology Week 2018 with a focus on digital and cloud-based solutions that will enable Smart Link to have greater agility and flexibility in meeting its customers’ demands for digital services.
Part of Al-Khaleej Training & Education, and in alignment with Saudi Vision 2030, Smart Link is digitalizing and automating all possible duties to increase its human value, assigning all admin and repetitive tasks to computers while delivering cutting-edge communication solutions to connect government and private organizations to their customers.
Through the MoU, Avaya will leverage its combined strengths in communications technologies and strategic business consulting to cooperate with Smart Link in order to design a digital transformation road map that supports Smart Link’s workforce in communicating and collaborating with customers in real time. The resulting digital roadmap will target areas where Smart Link can expand its current offerings, while scaling up its services through a cloud-based infrastructure. Smart Link will use Avaya Contact Center as a Service (CCaaS) solutions to roll out cloud-based services to the Kingdom of Saudi Arabia.
Safwan Al Khatib, Chief Executive Officer of Smart Link said, “Avaya’s unique expertise across enterprise communications will deliver the solutions needed to expand our capabilities and offer businesses an unparalleled customer experience. Accordingly, partnering with Avaya will enable us to take our business to the next level.”
“This latest initiative with Smart Link will enable us to support the company in two ways—as a business advisor and as a provider of world-class technology solutions. Despite operating in a competitive industry, Smart Link has constantly focused on adopting the digital tools required to grow their value with customers. We look forward to helping them to meet these ever-changing expectations across digital and human touch points,” said Fadi Hani, Vice President – Middle East, Africa and Turkey at Avaya.
Since 2006, Avaya has been the sole contact center solutions provider to Smart Link.
