GoDaddy unveiled its comprehensive guide on how to drive business growth during Dubai’s upcoming summer holiday season. As the temperatures soar and people gear up for vacations, GoDaddy is committed to empowering small businesses in Dubai to make the most of this lucrative period.
“The summer holiday season presents a unique opportunity for businesses to capitalise on increased consumer activity and drive their growth,” highlights Selina Bieber, Commercial Strategy Senior Director, International Markets at GoDaddy. “By implementing the right strategies and leveraging the appropriate tools, businesses can effectively differentiate themselves from the competition and maximise their success during this vibrant season.”
In line with GoDaddy’s commitment to supporting Dubai’s entrepreneurial ecosystem, a curated set of strategies and tools has been developed to empower businesses in seizing this seasonal momentum and achieving outstanding results.
Here are four essential tips to help businesses thrive during Dubai’s summer holiday season:
- Tailor Marketing for Summer Vibes:
To capture the attention of consumers during the summer holidays, it is crucial for businesses to align their marketing efforts with the season. Incorporate themes that resonate with the summer lifestyle, such as beach activities, travel, outdoor adventures, and leisure. By tapping into the spirit of summer, entrepreneurs can create engaging and relatable content that attracts customers and encourages them to make a purchase.
- Offer Summer-specific Promotions:
Take advantage of the summer holidays to create irresistible promotions and discounts tailored to the needs and desires of your target audience. Whether it’s offering special summer packages, limited-time discounts, or buy-one-get-one-free deals, enticing offers during this period can incentivise consumers to choose your brand over competitors. Implement clear and compelling calls-to-action in your marketing materials to drive urgency and prompt immediate purchases. GoDaddy’s integrated e-commerce solutions make it easy for businesses to set up online stores, manage inventory, and run promotional campaigns to drive sales.
- Enhance the mobile user experience
With the increasing reliance on smartphones, it’s essential for businesses to ensure a seamless mobile experience for their customers, especially considering the digital landscape in the UAE. In fact, according to the GoDaddy MENA Small Business survey, the UAE has a relatively higher proportion (11%) of businesses acquiring “more than 70%” of their customers using online channels compared to other markets. To cater to this growing trend, optimise your website and online platforms for mobile responsiveness, fast loading times, and intuitive navigation. By streamlining the mobile experience, you enable customers to explore and purchase your products or services effortlessly, regardless of their location or device. With GoDaddy’s responsive design options, businesses can rest assured that their websites look great and function flawlessly on any device.
- Optimise Local SEO:
Ensure that your business ranks prominently in local search results, particularly considering the digital environment in the UAE. Amongst digital tools, social media channels are currently being used the most, especially in the UAE with a significant 71% usage rate. The website is the next most utilised digital tool. During the summer holidays, both tourists and residents actively seek local attractions, dining options, and entertainment venues. By optimising your website, Google My Business listing, and online directories with relevant keywords, location-specific content, and positive customer reviews, you can increase your visibility and attract more foot traffic to your physical store or website. Local SEO is a powerful tool to target customers actively seeking summer holiday experiences and aligning it with the predominant digital tools used in the UAE enhances your chances of success.
