ServiceNow launches to digitally transform non-profit organisations

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ServiceNow has announced the launch of, a new initiative within ServiceNow dedicated to digitally transforming non-profit organisations to enable them to drive even greater impact. brings the power of the Now Platform® to non-profits to streamline operations, improve experiences, and better manage resources to further their missions.

The launch of comes at an important moment for the non-profit sector. Amid an uncertain macro environment, 54% of non-profits are pursuing operational efficiencies to help protect their organisations and sustain their missions, according to advisory firm BDO. With non-profits consistently called on to do more with less, digital transformation has become a mission-critical requirement. The right technology can not only improve efficiency and effectiveness but also counter a dynamic operating environment to ensure resources are used where they are needed the most.

“ is new in name, but not in practice; it continues the mission-critical work we already have underway for non-profits around the world and builds on our purpose to make the world work better for everyone,” said Vanessa Smith, president of “All types of organisations deserve the opportunity to put technology to use to help solve their greatest challenges. Through, we’re helping non-profits use technology to drive greater impact for their employees, volunteers, supporters, communities, and the people who depend on them.”

While many non-profit organisations already use the Now Platform, is a dedicated initiative committed to helping non-profits support disaster deployment, refugee resettlement, volunteer and member management, research trials, and so much more—quickly and efficiently. By connecting their entire organisation with the Now Platform, empowers non-profits to modernise operations and optimise productivity, cost, and resilience.

For example, in partnership with British Telecom (BT), United Nations International Computing Centre (UNICC), and Thirdera (formerly SilverStorm Solutions), ServiceNow built a regional call centre for the United Nations Refugee Agency (UNHCR) to quickly help displaced Ukrainians throughout Europe. ServiceNow’s customer service management system captures calls and helps to process the call flow data more accurately, to provide refugees with faster assistance.

Just like in the for-profit space, there’s a widespread need across non-profit organisations to automate manual work processes to solve some of the most complex world challenges. By connecting the entire organisation on a simple, cross-enterprise technology platform, non-profit organisations can drive specific business-related outcomes that streamline their work, improve operations and experiences, and ensure resources are applied where they are needed most.

Whether non-profits need increased efficiency and productivity, cost take-out, or even operational innovation, can help with technology experience, employee experience, customer experience, and even low-code app development that put data to work with more transparency and actionable insights, retain and motivate employees and volunteers, and keeps organisations secure and resilient.

Through its environmental, social, and governance (ESG) programme, ServiceNow also offers non-profits in-kind partnership to further their missions. Beneficiaries include Ndlovu Care Group, a non-profit focused on improving healthcare, youth development, water supply, and infrastructure in Northeastern South Africa. ServiceNow and partners FlyForm and Mediro helped create an app for Ndlovu’s Nutritional Unit programme that monitors, evaluates, and manages health projects.

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