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Why backup is now a business survival strategy

by CXO Staff
March 31, 2026
in Opinions

Mike Chen, Sr. Sales Manager - Middle East, Synology, makes the case for why robust backup and cyber resilience strategies have become non-negotiable for enterprises across the region as AI-powered attacks grow more targeted, adaptive, and destructive

Why backup is now a business survival strategy

As Middle Eastern nations accelerate toward a digital-first future under initiatives like Saudi Vision 2030, the region has become a top-tier target for cybercriminals. In 2026, the stakes have never been higher. According to the IBM 2025 Cost of a Data Breach Report, the average breach cost in the Middle East has hit $7.29 million – nearly double the global average. Microsoft’s latest data further reveals a 32% surge in identity-based attacks this year, while over 52% of regional cyber disruptions are now fueled by AI-powered extortion and ransomware.

Unlike traditional cyber threats, AI-driven attacks are harder to detect and quicker to execute. They can adapt in real time, mimic legitimate user behaviour, and exploit vulnerabilities before organisations have time to respond. For many businesses, this means that prevention alone is no longer enough.

Mike Chen, Sr. Sales Manager – Middle East, Synology

Recoverability is the key to business survivability

In today’s threat landscape, the question is no longer IF an attack will happen, but WHEN. As a result, organisations must shift their focus from purely preventing attacks to ensuring they can recover quickly and maintain business continuity. This is where cyber resilience becomes critical.

Rather than relying solely on perimeter defences, businesses need to ensure that their data is:

  • Securely backed up
  • Isolated from potential threats
  • Quickly recoverable in the event of an incident

With the right strategy in place, even the most advanced cyber attacks do not have to result in catastrophic data loss or prolonged downtime.

Why backup is the last line of defence

As AI continues to evolve, ransomware attacks are becoming more targeted and more disruptive. In many cases, attackers aim not just to breach systems, but to compromise or destroy backup data, leaving organisations with no recovery options. This makes modern backup strategies more important than ever.

A robust data protection framework, such as the 3-2-1-1-0 backup strategy ensures that multiple copies of data are securely stored across different environments, including offline or immutable storage that cannot be altered by attackers.

In this context, backup is no longer just an IT function, it is a business-critical safeguard.

Enabling cyber resilience

To help organisations address these challenges, it is important for companies to work with a vendor that provides an integrated data protection solution designed to simplify and strengthen cyber resilience.

By combining dedicated hardware with a purpose-built operating system, the solution enables businesses to automate and centralise backup operations, secure data through built-in immutability and offline protection, enforce strict access controls to reduce risk, and rapidly recover clean data in the event of an attack.

Additionally, built-in tools such as a native hypervisor allow organisations to regularly test disaster recovery scenarios, ensuring that backup data is always reliable and ready when needed.

Stay resilient in the age of AI threats

While AI is making cyber attacks more powerful, it is also making one thing clear: no system is completely immune. However, with the right data protection strategy, businesses can significantly reduce risk, minimise downtime, and maintain operational continuity—even in the face of advanced threats.

In an era where attacks are inevitable, resilience is the real competitive advantage.

Tags: backupcyber resilienceSynology
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