Pure Storage debuts data hub architecture

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Pure Storage has introduced a data hub, the company’s vision to modernise storage architecture for unstructured, data-intensive workloads. Built on Pure Storage FlashBlade, Pure’s data hub is designed to be truly data centric and enable organisations to effectively utilize today’s most critical currency – data.

To innovate and survive in a business environment that is increasingly data-driven, organisations must design infrastructure with data in mind and have complete, real-time access to that data. Today’s mainstream solutions were designed for the world of disk and have historically helped create silos of data. A data hub is designed to deliver, share and unify data to ultimately unlock unprecedented value.

“Organisational data silos are a universal pain point across every industry. Businesses need to realise value from data even when it’s out of sight and out of mind, which is impossible without insight into the full picture,” said Matt Burr, GM of FlashBlade, Pure Storage. “With a data hub, we’ve created a central storage system that satisfies current and future application requirements with a modern platform designed to work on customers’ behalf.”

Today, organisations rely on four inherently siloed analytics solutions: Data warehouse, data lake, streaming analytics and AI clusters. A data hub integrates the most important features of these four silos and unifies them into a single platform.

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