Software AG spotlights ‘effortless connectivity’ at GITEX Global 2023

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Software AG returns to GITEX Global, demonstrating expertise in creating incredibly connected enterprises through an enterprise-grade integration platform enabling seamless connections across devices and platforms. As a trusted partner to the world’s leading brands for over 50 years, Software AG is primed to redefine integration in the enterprise technology stack with a major announcement at GITEX Global this year. The innovation promises to empower enterprises with effortless connectivity, providing a leap forward in achieving seamless integration.

At the show, Software AG will redefine integration’s role, showcasing expertise in powering urban connected cities. This includes demonstrating seamless collaboration that plays a crucial role in creating a brighter, greener world powered by data. The use cases demos at the booth, featuring, remote condition monitoring, logistics optimisation, sustainability initiatives, connected city solutions, modernised airport systems, and more, showcase the versatility of Software AG’s enterprise integration, which serve as a microcosm of unified experiences on a single platform driving cities and industries from complexity towards simplicity.

The booth will also feature another captivating attraction: the prototypes presented by three finalist teams of the Future Disruptors Programme, which is in its fourth edition. These innovations, leveraging popular and emerging technologies, are designed to spark fresh ideas and concepts that contribute to sustainable and intelligent urban living. This student enrichment initiative by Software AG fosters hands-on learning and provides a platform to showcase their creations at GITEX Global, a prestigious tech event. This year’s finalists, hailing from American University in Dubai, Canadian University Dubai, and American University of Sharjah, have crafted prototypes addressing mine safety, urban AgriTech and aquatic algae detection. Visitors will gain insight into how the future workforce is poised to drive business transformation anchored on ESG principles. The Gala event, announcing the winner, will be graced by distinguished guests and esteemed jury members representing prominent government and non-government organisations.

Rami Kichli, Senior Vice President, Middle East & Turkiye, Software AG said: “With the increasing global demand for seamless data and application integration, the imperative for fully integrated enterprises is accelerating at an unparalleled speed. Organisations strive for smarter business decisions, elevated customer experiences and satisfaction. However, navigating the complexity of systems, clouds, and geographies can pose challenges in capitalising on trapped value. At Software AG, we step in to simplify this intricate IT landscape, enabling customers to unlock unprecedented value from their data in today’s hybrid, multi-cloud enterprise environment.”

GITEX provides a platform to highlight Software AG’s expertise and transformative innovations, poised to reshape business practices for lasting positive outcomes. Additionally, the Future Disruptors Programme’s student prototypes created and showcased at the show offer fresh perspectives and valuable lessons for the corporate world.

Software AG achieved consistent business growth in the past year, supporting government, utilities, oil & gas, finance & banking clients in their digital transformation journeys across the UAE, KSA, Egypt, Turkey, and the wider MET region. The newly established near-shore office in Egypt enhances accessibility and provides robust technical support to regional customers. Located at GITEX Global in Hall 6 – Booth B1, Software AG will also host esteemed partners viz., Platinum Sponsor Technology Strategies Middle East (TSME) and Platinum IoT Sponsor Vision Valley. Gold Sponsors Alpha Data, FITS Consulting, Savangard, Palmira and Silver Sponsors Blackstone, Future Technology Systems Company and Emircom, will also join in the exciting endeavour.

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