MAGRABi Retail Group Leads Region by Becoming Early Adopter of SAP Datasphere

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MAGRABi Retail Group has signed an agreement with global technology company SAP SE to implement SAP Datasphere. This approach will enable MAGRABi Retail Group to leverage data-rich insights to enhance its services to partners, employees and customers across a network of more than 150 stores in the UAE, KSA, Qatar, Kuwait and Egypt.


SAP Datasphere is the next generation of the SAP Data Warehouse Cloud solution. It enables agile data-driven decision-making through scalable access to context-rich, mission-critical data across all important functions in an organisation, from manufacturing to supply chains, finance, human resources, retail excellence and more.


At a signing ceremony attended by executives from both enterprises, Fady E. Fathy, Vice President, Technology at MAGRABi said, “In addition to our medical expertise and state-of-the-art eyecare, MAGRABi is known for its unrivaled retail experience and focus on continually upscaling every aspect of our business. With SAP Datasphere, we will create insights that can be used to improve the company’s decision-making process, identify areas where customer service can be improved, and optimise the supply chain. We are excited to launch this data project. We believe that data is the key to unlocking new opportunities and improving our business in several ways. By collecting and analysing data from various sources, we can make better decisions, improve customer service, and streamline our supply chain”.

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